It’s more important than ever to get your name out there as a company. People like to know who they’re doing business with, so if they’re unfamiliar with your name, it’s unlikely they’ll choose you as their next partner. Luckily, there are tons of ways to build your name, but the best way to do this, is by using Google.
Google is by far the biggest search engine the internet has to offer. Everyday, about 3.5 billion searches are being done using Google, which shows you why using this engine as well as a company might be important. The reason why Google is every company’s best friend, is because Google wants to give their users an experience as pleasant as possible. They do this by handing them what they think are the best websites according to a certain search. The factors they use to determine which page is good and which isn’t are given by Google, so websites can try to implement these as successfully as possible, giving them the number one spot on a certain search.
How to use Google
There are three different ways you can use Google as a company:
- SEO: the service we’ve described above is called SEO, which stands for Search Engine Optimization. Here, you try to implement the given factors into your website, making it the highest ranked website among you and your opponents.
- SEA: this stands for Search Engine Advertising. Where SEO is a great service because it’s entirely free, there’s also a way to pay yourself to the best position. If you want to advertise intelligently, you can look into what searches are the best for you to advertise on, as well as you have to make your ad appealing to your target audience.
- DMCA protection: it’s a completely different branch of what Google can help you with, but your cybersecurity is also part of what Google can help you with. Online piracy is hotter than ever, but by using a DMCA protection service, you know where to find the pirates and have the experts to take these down.
Whether you choose to focus on SEO, SEA or the security of your company online, Google is always there to help you.