
Marketing trends are always evolving, and currently we’re seeing a preference for UGC, which stands for user generated content. This is particularly common on short-form video platforms like TikTok but it’s also impacting the way we create ads across social media too. However, as is often the case with marketing trends, brands have been quick to jump on board with the trend without thinking adapting their approach to their own brand. In this article, we’re looking at which factors determine what makes a creator the right fit for your brand when it comes to UGC.
Budget
The first factor that …
