No matter if you are a practising surgeon, dentist, doctor or other health professional, you’ll already be aware that one of the biggest hurdles you can face when presenting yourself to potential patients is fear. A large majority of patients feel uneasy or wary of medical professionals due to past negative experiences or phobia. There is even a fear called “White Coat Anxiety” which is where patients instantly feel unease as soon as they step foot in a medical setting.
In the modern, online era, this fear is more prevalent than ever as so often, a patient’s first interaction with …