Slingshot Marketing named top SEO agency
The British Agency Awards 2026 named Slingshot Marketing as SEO Agency of the Year, an honor announced in October. Founded by Charlie Shaw and Patrick Carragher, the Congleton, Cheshire-based firm delivers tailored SEO and Google Ads services exclusively for UK trades and construction companies.
The award was given for a standout project involving a specialist trades business in the south of England. The project showcased a significant turnaround in online visibility and inquiries for the client.
Award-Winning Project
The British Agency Awards jury commended Slingshot Marketing’s entry for its clarity and effectiveness in demonstrating the tangible benefits delivered to their client. The jury highlighted, “Really really clear on what it did for client,” while also praising the supporting client quotes and evidence behind the results.
Before collaborating with Slingshot Marketing, the client had invested heavily in previous agencies, which failed to improve their online presence. In the three months leading up to the launch of the new website, the client’s prior site garnered just a single click from Google. In stark contrast, following the launch of a newly constructed website on June 22, 2026, the client saw an immediate surge in online activity.
The impressive results include: a jump from 1 click to 108 clicks on Google in August 2026, 15,200 impressions generated on Google during the same month, an average search position improvement from 77 to 15, and the site now ranks for 50 search terms, with 33 in the top 10 results.
Client-Centric Approach
Slingshot Marketing employs a unique, client-centric model, handling everything from website development to SEO and Google Ads management without outsourcing any work. The process emphasizes understanding search data before the design phase and involves creating a specific page for every service the client provides, ensuring alignment with customer inquiries.
Co-founders Charlie Shaw and Patrick Carragher expressed pride in their recognition. Shaw stated, “We’re really proud to have been awarded this. Seeing client results on a screen is one thing, but getting a beautiful trophy is something else.” Carragher added, “I’m honoured that we’ve been selected for this award. But most of all, I’m proud of the results we’ve delivered for our clients that got us there. This will only inspire us to keep doing more.”
Slingshot Marketing’s successful strategies have led to significant revenue generation for its clients, with case studies indicating over £1.8 million earned. As they move forward, the founders maintain their commitment to delivering exceptional results for trades businesses across the UK.
