Category: Board Moves

Marketing trends are always evolving, and currently we’re seeing a preference for UGC, which stands for user generated content.  This is particularly common on short-form video platforms like TikTok but it’s also impacting the way we create ads across social media too. However, as is often the case with marketing trends, brands have been quick […]

Whenever we’re talking about branding, we need to start with one simple question: Why do customers choose to buy one product over another? Oftentimes, they will cite quality and say that one is simply better than the other, or maybe it’s about price, or even convenience. But the truth of the matter is usually this: […]